Each competitive review is tailored to the individual needs of the client. A team of three analysts is allocated to the project, working closely with the relevant on-the-ground informants. The focus varies on a case-by-case basis but the overriding theme is a thorough analysis of the latent and existing competitive threats at the local, country and regional level.

Individual or comparative company assignments are assigned to 1- or 2- industry specialists depending on project need. In some cases we are able to speak directly with senior management in order to assist our prognosis, though for smaller companies this is not always possible. The scope and detail of the project will be discussed in depth during the consultation process, and reflected in the final price.

Individual business sectors, components of the supply chain, product sub-markets – our sub-industry insights cater to a broad spectrum of research requirements. Given the breadth of topics here the initial consultation is of paramount importance in order to determine the research approach and report structure.